Posts Tagged: Design Thinking

The Importance of Good Design in Business

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“Good design is good business.” – Thomas Watson Jr., 2nd President of IBM Historically, companies that put an emphasis on design out perform those that don’t. In fact, design-driven companies have outperformed the S&P Index by 219 percent over 10 years, and companies with a focus on design enjoy 1.5x greater market share. Visual information… Read more »